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Thursday, 17 December 2015

MAXIMISING THE ROLE OF AN EVENT HOSTESS


An event, big or small; is always aimed to help companies attract customers and generate sales. The hostess team, besides being pretty, well groomed and always smiling, can also bring strategic values that not everyone can take advantage of.


1 . Always hire suitable hostesses for the event and for your brand: The hostess or host is the first person that customers meet while approaching to the company’s stand. Therefore, you need to carefully choose your “brand ambassadors” and people who represent your brands image.

“If there is an exhibition, you should recruit experienced hostesses, with Marketing, Sales or a Business Ecomonics degree." These hostesses have the propensity to put theoretical knowledge into practice and will be able to present products fluently. You may also choose to recruit the same hostess for many different events to ensure they are trained on your product and brand. When selecting hostesses from a hostess agency, make sure the selected hostesses clearly reflect your business image. Thanks to the hostess agencies, you can have a preview by checking their profiles, experience and even ask to do a Skype interview/casting before the event.

2 . Train the hostess/promotional team before the event: Many event planners are satisfied with one short training session, lasting about 30 minutes before the event is due to start. However, this will increase the risk of your hostesses not having enough time to remember the information. It's suggested to organise a training session at least 3 days before the event, in order to provide sufficient information about the brand, company and the product; so the hostesses can answer questions or excite customer interest.

3 . Encourage the dynamics of event hostesses: Do not limit their tasks to just smiling and greeting guests or introducing products only when customers come to visit your stand. They will quickly feel passive, bored, and then neglect their duties. The company representatives or supervisors should foster them and make them believe that they are company members who give a significant contribution to the event success by always being ready to search, to attract attention and to actively communicate with potential customers.

4 . Select the perfect uniform: Uniform has always been a major factor directly representing your company and brand's image. Things become easier if you get help from a hostess agency as you only have to choose your favorite design and most companies will also help with uniform sourcing and logistics.



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