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Thursday, 17 December 2015

MAXIMISING THE ROLE OF AN EVENT HOSTESS


An event, big or small; is always aimed to help companies attract customers and generate sales. The hostess team, besides being pretty, well groomed and always smiling, can also bring strategic values that not everyone can take advantage of.


1 . Always hire suitable hostesses for the event and for your brand: The hostess or host is the first person that customers meet while approaching to the company’s stand. Therefore, you need to carefully choose your “brand ambassadors” and people who represent your brands image.

“If there is an exhibition, you should recruit experienced hostesses, with Marketing, Sales or a Business Ecomonics degree." These hostesses have the propensity to put theoretical knowledge into practice and will be able to present products fluently. You may also choose to recruit the same hostess for many different events to ensure they are trained on your product and brand. When selecting hostesses from a hostess agency, make sure the selected hostesses clearly reflect your business image. Thanks to the hostess agencies, you can have a preview by checking their profiles, experience and even ask to do a Skype interview/casting before the event.

2 . Train the hostess/promotional team before the event: Many event planners are satisfied with one short training session, lasting about 30 minutes before the event is due to start. However, this will increase the risk of your hostesses not having enough time to remember the information. It's suggested to organise a training session at least 3 days before the event, in order to provide sufficient information about the brand, company and the product; so the hostesses can answer questions or excite customer interest.

3 . Encourage the dynamics of event hostesses: Do not limit their tasks to just smiling and greeting guests or introducing products only when customers come to visit your stand. They will quickly feel passive, bored, and then neglect their duties. The company representatives or supervisors should foster them and make them believe that they are company members who give a significant contribution to the event success by always being ready to search, to attract attention and to actively communicate with potential customers.

4 . Select the perfect uniform: Uniform has always been a major factor directly representing your company and brand's image. Things become easier if you get help from a hostess agency as you only have to choose your favorite design and most companies will also help with uniform sourcing and logistics.



Tuesday, 8 December 2015

EXHIBITION STAFF AND LEAD GENERATION DO'S AND DONT'S

So you have booked your booth space at your next round of industry tradeshows, you have designed a fabulous great looking and rather expensive booth, but the question is; how will you engage, attract and qualify show visitors and turn them into viable sales opportunities? Lets elaborate.

Hiring events staff for exhibitions and trade shows can often be an expensive job but worth it, if their skills are utilised adequately. Promotional staff and exhibition hostesses can help you generate your business objectives, as well as help you manage your lead generation and sales effectively.

One of many key elements of exhibition and trade show success depends on the “lead management process”. However, the best lead generation continues to be face to face and person to person. Visitors at exhibitions across the world still want to be treated as the valued person and not reduced to a target of a sterile marketing strategy or cold sales. Event and trade show exhibitors continue to see higher results using professional exhibition staff / trade show hostesses to build awareness, engage visitors, collect data, distribute and gather information and expedite the sales process.


You should absolutely engage and involve your exhibition staff or trade show hostesses in lead generation, in order to ensure tradeshow and exhibition success. After all, you are paying good money for it!


Here are some of the points worth considering, before booking your Hostess agency:

  • Get at least 3 quotes from the local agencies you can compare to, check out Google+ reviews and previous customer feedback. Use an event supplier website, such as neventum to get 5 free no obligation quotes from your chosen hostess agency.
  • Check out the agencies past events and compare the quality of Trade Show staff & Hostesses, if the agency doesn't represent any recent events on the website, it is a red flag.
  • Prepare a lead card in advance for your exhibition staff to use. Your lead card should be easy to complete, user friendly and simple; allowing space for attaching a business card and space for notes. Ensure that your exhibition staff fill the lead cards with as much information as possible. If you have the budget, consider a badge scanner for faster recording of leads or provide an iPad, where staff can easily use a pre-made form for simple data capture. Use a simple software, such as JotForm to create user friendly data capture forms. It does all the work for you!
  • Hire exhibition staff, who understand your product and service and in turn can solve your clients’ problems. It’s important to have staff who are positive, upbeat, with a 'can-do' attitude, friendly smile and have experience in a customer facing and sales roles. 
  • Instead of giving away literature, flyers and leaflets; collecting contact data, such as emails and company names will allow for solid leads and potential sales.
  • Encourage your staff or trade show hostesses to take sufficient notes, so that the information visitors are interested in is properly communicated to the representative following up the lead post event. 
  • Consider paying commission to every lead generated by your exhibition staff, this will motivate the staff and even have them competing against each other. If you want to go all out, try making it into a fun competition with money prize for the highest quantity of qualified leads! Although be careful, if you incentivise your exhibition staff, do so in a humble way to encourage teamwork, rather than aggressive, competing sales staff.
  • Encourage more leads by motivating visitors to visit your exhibition stand. You could ask your exhibition staff to promote a competition or prize draw on social media throughout the show! 
  • Hire exhibition staff or trade show hostesses who can successfully present live demonstrations on a stage if your booth is particularly large. This can help draw visitors to your stand, create a crowd and generate buzz at your stand, which in turn can increase lead generation. Offer complimentary snacks, good quality coffee, soft drinks and even wine! This will get visitors to spend more time on your stand and make the sale you need.
  • You will save time with recording leads from a database if you use JotForm simple software, as it will do all the work for you! You can even download the list of customers at the end of the day. More time for you, to spend with your potential clients.

I hope you found this post useful! Remember, do your research before booking your next Hostess & Exhibition staffing agency.

For more information on our agency and events staff, call +44 (0) 333 011 5463 or visit www.elpromotions.co.uk



Eliis Ashley Ruus
Founder & Director at Elpromotions Agency





Monday, 23 November 2015

THE BEST LOOKS FROM THE AMA's

Our favourite stars gathered last night in Los Angeles to Celebrate 'The American Music Awards' 2015 red carpet followed by fringes, suits, slits, sheer cutouts and bodycon looks.

From a striking LBD on Kendall Jenner to Gigi Hadid's effortless whit gown, these were our favorite 5 looks from the night.



Ashley Benson

Getty Images



Gigi Hadid

Getty Images



J.Lo

Getty Images




Selena Gomez

Getty Images




Kendall Jenner

Getty Images



AND.......

Gigi Hadid Debuts Short Hair At The AMAs

Image Source: Getty Images


The stunning blonde bombshell surprised us with a new super-short ‘do at the AMAs. Though it looks totally legit, Gigi’s new style might be temporary: In a pre-show interview, she teased to “check back tomorrow” to see if the chop is real or faux.

We are totally loving the bob Gigi!




Thursday, 5 November 2015

WINTER 2015 FASHION MUST HAVES!

It's that time of year again when we pack away the summer floral tops, dresses and sandals, out we get the comfy knits and jumpers to keep us warm during Bonfire nights and of course Christmas that is just around the corner! Believe it or not but the winter sales have already started and you can pick up some fantastic high-street bargains this November! We all love a bargain and this winter's fashion is definitely to die for. High-street shops and online fashion websites are filled with cosy knits, gorgeous knee-high boots and the coats...oh those lovely oversized coats.

We have put together a small selection of  'must have' pieces for Winter Fashion Trends for these cold Autumn/Winter nights, that will take you all the way to next Spring!


Don't forget to check out the sales and reductions on some of the below items!




1. A Striped Shirt


Madewell Dakota Batwing Raglan Tee £29.63 
(Click on photo to buy)



2. A Tuxedo Blazer



Karl Lagerfeld Nadia black jersey tuxedo blazer £245.00
(Click on photo to buy)



3.White Jeans

True Religion X Joan Halle Mid Rise Skinny Jean £202
(Click on photo to buy)



4.Menswear Flat Shoes
The Flexx 'Risolution' Flat £86.15
(Click on photo to buy)




5.  A Sweaterdress

French Connection NaughtyBrights Sweaterdress £102.59
(Click on photo to buy)



6.A Camel Coat
United Colors of Benetton Classic Coat Beige £90
(Click on photo to buy)




7. Chunky Turtleneck Jumper
American Vintage Mercede open-knit turtleneck £59.40 (Reduced)
(Click on photo to buy)



8. Black Leather Skinny Trousers
Black Denim Vegan Leather Skinny Trousers £64.50
(Click on photo to buy)






Wednesday, 23 September 2015

LONDON FASHION WEEK 2015 HIGHLIGHTS

As we finish the LFW S/S 2016 shows we thought we would roundup the hottest trends, FROW Celebs, the most talked about shows and our favourite Street Style looks we love this Autumn!


FROW

Burberry is always the big attraction of the week and is famous for it's jam-packed front row. This season it was a model contingent that dominated with Kate Moss, Cara Delevingne, Jourdan Dunn and Suki Waterhouse sitting alongside Sienna Miller and co.


Image source: The Independent

Image source: The Independent

Image source: The Independent

Image source: The Independent





FAVOURITE SHOWS

Christopher Kane was a fabulous, while Giles went OTT with the models. Then there were the famous FROW's at Burberry and Topshop Unique. Here are some of our favourite looks we loved.


Christopher Kane
Image source: The Guardian


Topshop Unique
Image source: The Guardian


Burberry
Image source: The Guardian


Versus Versace
Image source: The Guardian


Giles & Deacon
Image source: The Guardian


Anya Hindmarch
Image source: The Guardian




LFW STREET STYLE SS16

This season's street style looked better than ever. Our favourite trends are returning and bigger the better accessories are back in fashion! Our black wardrobe can go back on and we can dig out those oversized 'gran' 60's glasses. So on trend!


All black everyday
Image source: Vogue.co.uk


Fluffy accessories
Image source: Vogue.co.uk


Oversized and colourful sunglasses
Image source: Vogue.co.uk


Velvet footwear in any colour
Image source: Vogue.co.uk




Friday, 11 September 2015

BIRMINGHAM INTERNATIONAL FASHION WEEK 2015 HIGHLIGHTS


As we mark the end of the Birmingham International Fashion Week 3rd Edition, here are some of the Spring/Summer 2016 show highlights and best bits! I hope you all enjoyed the event as much as we enjoyed creating it for you!

Birmingham International Fashion Week has officially concluded its 3rd season on Sunday 5th September, with the breathtaking finale by Green Embassy, raising awareness on ecological issues with the models presenting 'Silent Rainforest' Runway show.


Green Embassy (Australia) Eco Couture Saturday finale

Green Embassy (Australia) Eco Couture Saturday finale

Hazel Gonzalez (Costa Rica) Luxury Jewellery Runway Show

Jayne-Elizabeth Millinery showstopping show


The event incorporated a catwalk of Spring Summer 2016 collections and saw breathtaking selection of Designer Collections on both days. ‘The Face of the World’ Model Competition Runway show was held on Saturday and crowned the 2015 year winners. Visit faceoftheworld.info for more information.

‘The Face of the World’ Model Competition Winners 2015

Segrid Allen (USA) Swimwear show

MALIHA (UK) Womenswear Couture Show

I.Kollection (UK) Runway Show

Official Backstage make up team MLA (Make up London Academy)

Fashion Lounge & Showroom with Jayne-Elizabeth Millinery & Green Embassy & MALIHA


The third annual event was supported by Macdonald Burlington Hotel, FashionUnited, miraDry and LetUsFindIt. Both days saw interesting and motivating Speaker sessions by fashion brand strategist, Fabian Hirose, Blogger/Vlogger, Becky Sheeran (TalkBeckyTalk) and Bianca Miller (The Apprentice 2014, Bianca Miller London, The Be Group). All three gave very thought-provoking and inspirational talks about different aspects of the fashion industry. 

Becky Sheeran (TalkBeckyTalk)

Bianca Miller (The Apprentice 2014, Bianca Miller London, The Be Group)

Fashion brand strategist, Fabian Hirose keynote speaker seminar

Miss Birmingham & Miss Birmingham 2014

The fantastic Host/Presenter Lewis-Duncan Weedon


The catwalk featured a diverse range of international and British styles from Womenswear, Couture, millinery, footwear and jewellery. The hues of Designer Green Embassy closed the show on Saturday 5th September. Other designers included, a luxury jewellery designer Hazel Gonzales from Costa Rica, I.Kollection from London, who put on a fabulous show with stunning Couture gowns and handbags, Jayne Elizabeth Millinery and the exquisite hat Collection left us all wooed, Maliha brought a taste of East to the Runway, Segrid Allen from USA surprised us with the fabulous Couture dresses and Birmingham’s own Arabel Manners opened the show on Friday with luxury plus size Footwear. ‘International Fashion Student Competition Winner’ Mary Hunter’s Runway show took place on Friday 4th September, where this young talent showcased 6 of her SS16 pieces. Friday’s Runway was brought to you by LetUsFindIt and Saturday’s Runway was Sponsored by miraDry. 

Mary Hunter 'International Fashion Student Competition Winner' 2015


Make up London Academy masterclass 'How to contour like a pro'




‘Thank you Eliis for the opportunity. You and your team did an amazing job.’ - Queen of the Crop® (VIP Gift Bag Sponsor) 


‘The AM team really enjoyed it. We are in Fashion recovery right now! What an amazing 2 days! Bring on the next!’ - Arabel Manners (Designer) 

‘Such an incredible evening yesterday for the Birmingham International Fashion Week. What a great venue and incredible company and talks!’ – Miss Birmingham 

‘In terms of style Venice Film Festival & Birmingham International Fashion Week have a lot in common.’ - Mabel Now (PR)




For further information on Birmingham International Fashion Week and how you can get involved in 2016, email info@bhmfashionweek.com 

Have a fashion event or show to manage and produce? Contact us for a quote on info@elpromotions.co.uk


Sunday, 16 August 2015

AUGUST NEWS & EVENTS

CLUBBERS APP TO IBIZA


Off to The White Isle? Make sure that you don’t miss a thing with our new Client Clubbers App To Ibiza your ultimate Ibiza guide! 


With over 1000 bars, places to eat and clubs listed you really do have all the information at your fingertips and we have every beach on Ibiza Island as well as Formentura covered so you know where to go for you before you even leave home! We even let you know what the weather is like!







VIBER CAMPAIGN AT IBIZA ROCKS


Our promotional staff is working hard this month for Viber at Ibiza Rocks Hotel! Viber is partnering with Ibiza Rocks or the summer for the campaign #vibizarocks

Come and say hello!

So whether you want to make phone and video calls to your family, chat with your mates, play a game, or simply a follow a public chat, you can do it all for free on Viber.








MARCEL KUHLS PHOTOGRAPHY SHOOT IBIZA


Follow Marcel Kuhls on Facebook at https://www.facebook.com/MarcelKuhlsPhotography







SUPERDRUG PHOTOSHOOT IBIZA


Read the Daily Mail article HERE












NIKKI BEACH 'WHAT WOMEN WANT' FASHION EVENT


Our Ibiza models were walking the Runway for The Fashion Galleries and their fashion designers in July and we had so much fun! Check out the photos on our Facebook page!