Monday, 20 February 2012

THE GOOD FASHION SHOW - LFW OFF-SCHEDULE EVENT

The Good Fashion Show, London House, London 18 February 2012

The Good Fashion Show is London Fashion Week’s largest off-schedule event. Filled with amazing ECO Fashion Brands and Designers with 44 British and international brands show and sell their latest collections.

Organiser of the event: Antoinette Saxer

Many other good things on TGFS Marketplace included: makeovers, champagne bar, clothes swishing, sweet things, fruity things, scented thing. Art Exhibition consisted of 100 unique and provocative works ranging from fashion photography and illustrations to video installations and pieces of fine art. Milestone Keynotes on fashion, ethics, aesthetics and sustainability by handpicked experts. 
Spectacular evening Runway Show called ‘Transformations’ where 'Fashion meets world class musicians', dancers and performers were Live on Stage from 7pm on Saturday the 18th Feb. If you missed it, check out the website below for more info and photos from the Runway show and daytime event.

We met some pretty interesting and amazing designers at the Event. Here is the lowdown:


Becky John, The Managing Director & Founder of 'WHO MADE YOUR PANTS' is what you would call a new concept of making women's underwear. They even have the cutting pattern on the table and sewing machine, ready to go! The underwear is classy, well made yet comfortable. Everyone should own a pair. They are a campaigning lingerie brand based in Southampton, UK who are all about two things - amazing pants, and amazing women.
WMYP think that every day should be a good pants day, and that there should be a little bit of gorgeous under everyone's clothes, something just for them. So we buy fabrics that have been sold on by big underwear companies at the end of season, stop them ending up as waste and turn them into gorgeous new pants that have a great start in life. They're designed to sit flat under clothes, have no VPL, and be comfortable and all day fabulous.



I met the lovely Victoria Rangayah, a Designer for Z Mode. They are a contemporary ladies fashion label created by Lithuanian born Victoria Rangayah. VictoriaŹ¼s debut SS11 collection launched during London Fashion Week focuses on dresses and contemporary tailoring leading towards an ethical fashion. 
Flicking through her lookbook, I'm pleasantly amazed. Its very 60s Marilyn Monroe white lace, pencil dresses, new age yet old stylish Audrey Hepburn. A lot of lace has been used in all her designs. LFW better watch out because this new talented designer will be the next big thing on the Red Carpet!


KOKKU Jewellery was one of the only ones at the show that stood out. High-end, elegant and easy to wear. I met the Founder Andrea Usai and had a brief look at some of the pieces they were showing.
I was told that Kokku takes its name from a type of Sardinian amulet for protesting newborns agains the 'evil eye'. For all the designs and beautiful art pieces they design, please look at the website below and you are sure to fall in love with the beautiful pieces of jewellery Kokku sells.



UNE NATURAL BEAUTY make up guys were the sponsors of The Good Fashion Show and made all the Runway Show models look even more beautiful. Check out their website for samples, new products and deals. Its all about 'natural looking make up', therefore perfecto for TGFS! Well done guys!



AND LASTLY..
I met the lovely Elisabeth, who is a designer for PETIT PAGNE. They have it all, a kids clothing line, women clothing line, home decor and accessories. All with the native african twist and original eco designs.

Petit Pagne is a Rwanda based fashion company thrilled about twisting western classics and African culture to produce a clean, elegant and vibrant style, full of colors, simple & retro-chic for everyday.
Our approach is not only focused on producing garments & accessories, we provided to our local workers a decent salary, social security, pension plan and trainings.
We give employment and training to vulnerable women in Kigali. Also ladies from the neighborhood can come and learn how to sew for free every Friday.
Ladies at Petit Pagne get trainings in foreign languages, sewing, quality and supply chain. We are proud of the tremendous progresses they made since 2010 when we started working with them.
Whether it is plain Rwandan cotton, or light Tanzanian fabric or rich Congolese wax, we are only selecting the best.


-trade not aid -

TURTLE DOVES caught our eye and they make everything from recycled jumpers! Yes thats right! ALL stock is made from second hand, used jumpers and cardigans. And who can tell? I spotted some very cosy items and some were 'unique' to say the least. To take a peek what Turtle Doves stock and sell on their website click on the link below and see what jumpers have been cut up this week!!



TARA STARLET - Made In England
First designer I met on the show and absolutely loved her vintage pieces. 60s vintage inspired clothes with a pin-up girl, rockabilly style. They’ll transform any girl into a silver screen starlet from the golden-era Hollywood flicks, just like Tara's idols Audrey Hepburn, Marilyn Monroe and Betty Page. Tara has been in the Press around the country, in most Fashion and Beauty Magazines. Take a look at her website for your best vintage finds. (Tara is wearing her own designs - Floral Dress) available to purchase on www.tarastarlet.com


For Press Enquiries, please contact Becky at Push PR becky@pushpr.co.uk


A MUST READ!
Check out this London based ethical and fashion blogger. Christina Sanders was getting inspiration for her blog all day at the show and has some amazing posts on her blog. A must read for all you ECO-ethical and fashion fans http://asensesublime.com

The Good Fashion Show is back next year during LFW.

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